OPPO made a multi-year partnership with Riot Games for this year’s LoL World Championship, the Mid-Season Invitational, and the All-Star Event.
OPPO will present the MVP award during the LoL World Championship as well as the Mid-Season Invitational. By utilizing OPPO’s camera phone technology, OPPO will give viewers access to what’s happening behind the scenes in the event.
“Esports is a fast-growing sport globally, and League of Legends has become a lifestyle of many young people in recent years,” according to Brian Shen, the OPPO Vice President and President of Global Marketing.
“As a consumer-centered brand, OPPO always seeks the right way to communicate with young people, our target audience. This is a great move for Riot and OPPO; the partnership will allow us to continue to strengthen our bond with the young as we join them in celebrating the victory of each game,” Shen added.
OPPO had previously made a deal with FC Barcelona, the International Cricket Council, Wimbledon, and a lot more.
“OPPO’s commitment to design and innovation are cornerstones in everything they do, and we are thrilled to have them bring their pioneering spirit to our global sport and fanbase,” according to Naz Aletaha, the Head of Global Esports Business Development and Partnerships for Riot Games.
“To be OPPO’s first esports league partner is a powerful testament to the resonance of League of Legends esports, and we look forward to collaborating together to celebrate the sport, our fans, and the love of the game,” Aletaha added.
The LoL World Championship will start on October 2 in Berlin, Germany (GMT +2) and will end on November 10 (GMT +1) in Paris, France.
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