Here are some propaganda techniques to use to disseminate information.
PROPAGANDA TECHNIQUES – Here are the different ways and strategies that will help you promote a specific viewpoint to the people.
Back in wartime and due to its political association, the word propaganda has been widely viewed negatively. However, in the most neutral sense, this is just a method to promote and disseminate ideas to the people. Marketing campaigns nowadays use propaganda, as a powerful idea can easily spark customer engagement.
The Propaganda Techniques
- Name Calling or Labelling
This is also known as stereotyping where a person, a product, or an idea is being given a bad reputation. This makes other people think about it in a bad way but without examining the label. - Glittering Generalities
This is a strategy that uses loaded words and strong slogans to leave a remarkable impact on the people who are at the receiving end. - Transfer
The agenda behind this is to use respect, authority, sanction, and prestige in a manner of symbolism to tie its positive associations to a concept or idea that is entirely unrelated to make it look acceptable. - Testimonies/Testimonials
This is the form that uses well-known or credible figures to influence the target audience. For example, using a respected celebrity to promote that a certain product is good. This is convincing to some that they won’t examine facts carefully anymore. - Plain Folks
The basic idea behind this technique is convincing an audience that a certain product or service is good because it is being used by vast majority of people. - Bandwagon
This is the most common technique being used where people are made to believe that they are missing something good such as “everyone else is doing it, and so should you” type of concept. - Fear
This is the strategy that creates fear among people to do the desired action. It scares people to refrain or stop engaging in particular activities. - Half-truths or Spin
A half-truth is a deceptive statement and in politics, this is a way of providing a biased interpretation of an event or organization that influences the public’s opinion. - Bad Logic/Unwarranted Extrapolation
This is making huge predictions before the public about the future but these predictions are made out of few facts. - Card Stacking
This technique is used to make the audience something or an idea using selected information and without showing the complete context