ABS-CBN, one of the Philippines’ leading television networks, has unveiled its latest station identification (SID) entitled “Forever Kapamilya.” This new SID celebrates the enduring bond between ABS-CBN and its viewers, showcasing beloved stars and popular programs that have defined the network’s identity over the years.
In the newly launched station ID, viewers can catch a glimpse of their favorite celebrities, including those from popular shows like “It’s Showtime,” “Batang Quiapo,” “TV Patrol,” and many more. These familiar faces serve as a reminder of the diverse and vibrant entertainment that ABS-CBN offers to its audience.
Accompanying the visuals is the heartfelt caption, “Kapamilya, kayo ang aming forever! Salamat sa magagandang kwento na nagpasaya, nagpakilig at nagpatibay sa ating pagsasama.” This message encapsulates the network’s gratitude towards its viewers for their unwavering support throughout the years. It acknowledges the role of viewers as the true stars of the network, whose stories have brought joy, love, and strength to the community.
The launch of the “Forever Kapamilya” SID marks a significant moment for ABS-CBN, especially as it continues to navigate through challenges and transitions in the media landscape. Despite facing setbacks, the network remains committed to its mission of serving the Filipino audience with quality content that resonates with their lives and experiences.
As ABS-CBN embraces its digital transformation and expands its presence across various platforms, the message of unity and family remains at the core of its identity. The term “Kapamilya” goes beyond just being a slogan or a marketing strategy – it reflects a genuine connection between the network and its viewers, built on trust, loyalty, and shared values.
To fully experience the array of content offered by ABS-CBN, viewers are encouraged to ensure that their cable providers carry the Kapamilya Channel. This ensures access to a wide range of programs, from entertainment and news to educational and inspirational shows.
In essence, the launch of the “Forever Kapamilya” station ID is more than just a promotional campaign – it’s a reaffirmation of the enduring spirit of ABS-CBN and its commitment to being a true partner in the lives of Filipinos, now and in the future. As the network continues to evolve and adapt to changing times, one thing remains constant – the bond between ABS-CBN and its Kapamilya viewers, which truly is forever.