A video of the staff and hosts of It’s Showtime watching a segment from their rival noontime show Eat Bulaga has gone viral, sparking mixed reactions from netizens. The clip, which has garnered over 249,000 views and counting, shows the It’s Showtime crew seemingly enjoying an Eat Bulaga segment, despite the long-standing competition between the two shows.
In the video, the It’s Showtime staff can be seen laughing and having fun while watching the competing show. What caught the attention of many was the apparent lightheartedness and lack of animosity, even though It’s Showtime and Eat Bulaga have been fierce rivals for years, airing at nearly the same time slot on different networks. The viral moment stood out because it portrayed a friendly attitude toward the competition, with the staff casually watching as if it were just another fun noontime show to enjoy.
The rivalry between It’s Showtime and Eat Bulaga has been a staple of Filipino television for years. Both shows offer a mix of comedy, games, and entertainment, each building a loyal following. However, despite their competition for ratings, this video suggests that the competition does not always translate into personal rivalries behind the scenes.
Netizens had varying reactions to the video. Some praised the It’s Showtime staff for showing respect and admiration for their rival show, while others found the moment surprising, given the show’s rivalry. A few even joked that this was a sign that the competition between the two noontime giants is purely business, and not personal.
Ooooh, nanonood pala ng Eat Bulaga yung staff ng It's Showtime. Keeping track of the competition ba? charrrot
— Gladys Wotching (@Glodyswotcher) October 15, 2024
Wala lang, ang cute lang 😄#ItsShowtime #ShowtimeAKinseyyyNa#EatBulaga pic.twitter.com/wupZF70XgA
Meanwhile, Eat Bulaga, which has been on the air for over 45 years, remains one of the most iconic noontime shows in the Philippines. Its influence and legacy in Filipino entertainment are undeniable, with generations of viewers growing up watching its segments and contests. Despite the emergence of rival shows like It’s Showtime, Eat Bulaga continues to be a lunchtime staple for many Filipinos.
As the video continues to spread online, it highlights a rare moment of unity and fun in the world of noontime television, proving that sometimes, entertainment transcends competition.