OPPO Releases Smartphone Without Reno Branding? Here’s Why

OPPO didn’t use the Reno branding on its latest smartphone. Here’s why!

OPPO previously launched OPPO Reno Ace in China last October 2019 and recently launched OPPO Ace 2 in China earlier today. But why OPPO didn’t use the Reno branding?

Reno
Photo from OPPO China

After the successful release of the OPPO Ace 2 in China, OPPO Ace 2 Product Manager Wu Di and OPPO Senior Hardware Engineer Wang Shiming said in a press conference that Ace was an independent product line, adding that OPPO wanted to settle for the mid-to-high-end products while catering the needs of its customers.

Wang Shiming also said that an independent product line would allow the company to have a better target on the trending demands of the market. On the other hand, Wu Di also said that OPPO opted for a 90Hz refresh rate on its display instead of 120Hz as it was “not perfect” and has low compatibility and its implementation.

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