A recent post by an irate customer has stirred online debates after they voiced their frustrations about Jollibee’s new self-ordering kiosks. The customer took to social media to express dissatisfaction with the touchscreen ordering system, which has been introduced in some locations as part of the fast food chain’s modernization efforts.
The viral post read:
“Dear Jollibee,
Please provide a counter for those of us who don’t want to deal with your touchscreen bull**t.
We’re here to buy food, and not be one of your part-time employees.
Sincerely,
Genuinely Hungry Customers”*
The post quickly gained attention and sparked a flood of comments from netizens, many of whom criticized the customer’s stance. Some argued that the introduction of technology in fast-food establishments is a natural step toward modernization. One commenter stated, “Embrace the changes. That’s the technology nowadays.”
Others defended the system, noting that similar self-ordering kiosks have been in use in many other countries for years. A user named Zowhwayne Eroy explained, “Sa ibang bansa ganyan na eh, kaysa naman pumila ka tapos may lalapit na crew magtatake order, mas mainam na ang ganito.. ganyan na po sa ibang bansa kaya naiintindihan ko.”
Another comment pointed out that the user’s complaint was somewhat hypocritical: “check mo resibo, baka may service charge. ikaw na gumawa ng trabaho nila, binayaran mo pa ang sarili mong serbisyo. naging free employee ka na ng changes hehehe.”
The post also prompted a deeper conversation about the Philippines’ pace of adopting technological advancements compared to other countries. One individual remarked, “Its been a long long time na ganito na ang system sa ibang bansa, 10 or 20 years na (sa fastfood restaurant McDonalds etc)… Pilipinas nalang ang hindi ganito… Now that andito na sa Pilipinas andami nagrereklamo…. Dito na papasok yung ‘kaya di umuunlad ang Pilipinas eh.’”
The debate highlights the challenges that come with technological shifts, especially in a country like the Philippines, where many are still adjusting to modern systems. While some appreciate the convenience, others feel that it disrupts the traditional way of service. As more businesses embrace digital solutions, it remains to be seen how Filipino consumers will adapt to these changes.