Iloilo City Mayor Jerry P. Treñas has publicly shown his support for Coffeebreak Cafe International, Inc., following a harsh food review from popular content creator Euleen Castro, known online as “Pambansang Yobab.”
In a now-viral TikTok video, Castro criticized the food and drinks she and her companions ordered at the café. “Nag-try kami dito sa Coffeebreak. Andami. Out of all of you, all of you [mga inorder na food] walang masarap… Even the lasagna. Lahat tab-ang,” she said. She ended her commentary with strong language, prompting backlash from netizens, particularly Ilonggos.
The management of Coffeebreak Cafe released an official statement in response. While they welcomed constructive feedback, they condemned the “strong and explicit language” used in the review. “We believe that constructive criticism can always be communicated respectfully,” they said. The statement also emphasized that Coffeebreak has served coffee lovers for over 20 years and never received a review as insulting as Castro’s.
Mayor Treñas called on Ilonggos to stop sharing or reposting the video, stating on Facebook: “Content that spreads negativity or uses hurtful language does not represent who we are as a people.” He urged the public to act with respect and compassion, in line with Ilonggo values.
To further show his support, Treñas shared a Facebook post on May 28 showing him enjoying coffee and breakfast at Coffeebreak alongside his son, Paolo, and Iloilo Governor Toto Defensor. The caption read: “A good coffee and breakfast with my son, Paolo, and Governor Toto Defensor at Coffee Break. Nothing beats a good conversation over a hot cup of coffee. Maayong aga mga kasimanwa!”
The video sparked strong reactions online, with some netizens even suggesting that Euleen Castro be declared “persona non grata” in Iloilo.
The incident has ignited debate about the fine line between honest reviews and respectful communication. While Castro’s followers admire her candor, many believe that content creators also bear the responsibility of using language that fosters constructive dialogue rather than insults.
As the conversation continues online, both the café and the city’s leaders have chosen to highlight respect and community over viral outrage.