In response to the severe impact of Super Typhoon Carina, a price freeze on essential goods has been implemented in Metro Manila following the declaration of a state of calamity. Trade Secretary Alfredo Pascual announced the immediate enforcement of this measure to protect consumers from potential price gouging during this critical period.
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“The price freeze, effective immediately, aims to protect consumers from unjust price increases during this time of crisis,” Pascual stated in a press release yesterday.
The price freeze will remain in effect throughout the calamity and includes a wide range of essential goods. These items include rice, corn, bread, fresh vegetables, root crops, pork, beef, poultry, eggs, milk, coffee, sugar, cooking oil, salt, laundry soap, detergent, firewood, charcoal, and candles. Certain medicines classified as essential by the Department of Health are also covered under the freeze.
“We are committed to ensuring that basic goods remain affordable and accessible to all affected residents,” Pascual emphasized. He assured the public that the Department of Trade and Industry (DTI) is actively coordinating with its regional office in Metro Manila to monitor the situation and guarantee the availability of essential goods.
To enforce the price freeze, the DTI has mobilized its monitoring teams to ensure regional compliance. The department is also collaborating with other relevant government agencies to maintain strict adherence to the price control measures.
“We have activated our monitoring teams to strictly enforce the price freeze. Those found violating the law will face severe consequences, including imprisonment and substantial fines,” Pascual warned.
He called on all establishments to prioritize the well-being of citizens and comply with the price freeze during this challenging time. “We understand the challenges faced by our kababayans in Metro Manila due to the typhoon. Rest assured that the DTI is working tirelessly to maintain price stability and safeguard the welfare of consumers,” Pascual said.
As Metro Manila grapples with the aftermath of Super Typhoon Carina, the price freeze aims to alleviate the financial burden on residents and ensure that essential goods remain within reach. The DTI’s proactive measures reflect the government’s commitment to protecting consumers and maintaining order during this period of recovery and rebuilding.