The National Telecommunications Commission (NTC) has once again taken decisive action against Swara Sug Media Corporation, popularly known as Sonshine Media Network International (SMNI), instructing the media company to cease its operations. This latest move comes in response to SMNI allegedly defying an earlier suspension imposed by authorities due to purported violations of its franchise.
According to an official statement released by the NTC on January 18, despite SMNI receiving a 30-day suspension order on December 21, reports indicate that the company did not strictly adhere to the suspension aspect and continued its operations in specific areas in Region IV as late as December 27, 2023.
The NTC emphasized that SMNI has failed to submit its response to the 30-day suspension order within the given timeframe, despite being granted an extension until January 15. Instead, the media corporation filed a motion for a bill of particulars on January 11, a request that the NTC promptly denied on January 16.
In light of these developments, SMNI has been directed by the NTC to immediately cease operating its radio and television stations. This directive is to remain in effect pending the hearing and final consideration of the administrative case with the NTC. The media company has also been given a 15-day deadline to submit an explanation for its failure to comply with the December suspension order.
The regulatory actions against SMNI underscore the NTC’s commitment to upholding the integrity of media operations and ensuring compliance with established regulations. The NTC’s assertion that SMNI continued operating despite the suspension raises questions about the company’s commitment to adhering to regulatory directives.
This episode is not the first time SMNI has faced regulatory scrutiny, as it underscores a history of compliance concerns. The 15-day deadline for SMNI to explain adds another layer to the unfolding saga, as the media company must now address the alleged violations and non-compliance issues raised by the NTC.
As the situation develops, the media landscape will closely monitor the outcome of the administrative case and any potential consequences for SMNI. The NTC’s actions serve as a reminder to media entities about the importance of adherence to regulatory guidelines to maintain the trust and credibility of the broadcasting industry.