In a commendable move to rectify recent backlash, Starbucks Philippines has announced a 40% discount for select groups, including senior citizens, persons with disabilities (PWDs), national athletes, eligible solo parents, and Medal of Valor awardees. This gesture comes in response to a viral issue where the coffee giant faced criticism for limiting discounts to just one food item and one beverage per visit.
The official announcement was made through Starbucks Philippines’ Instagram post on Tuesday, Jan. 23, describing the discount as a “special treat” for the eligible groups. Interestingly, this exclusive offer will be available for only one day, on Wednesday, Jan. 24, highlighting the company’s commitment to addressing customer concerns promptly.
Starbucks Philippines clarified that the discount is reserved for eligible customers who must present a valid, original, and physical identification card to avail themselves of the generous 40% reduction. The move not only seeks to rectify the previous restriction but also aims to extend a heartfelt appreciation to specific segments of the community.
The coffee chain initially faced social media backlash on Jan. 11 when signs appeared in their stores, notifying customers about the limitations on discounts for seniors, PWDs, and other eligible individuals. The controversial signage read, “Starting January 15, 2024, food and beverage purchases with Senior Citizens, Persons with Disability, and other government discounts shall be limited to one food item and one beverage only per visit. We appreciate your understanding.”
The decision to limit discounts had sparked discontent among customers, prompting a wave of criticism on various social media platforms. Starbucks Philippines swiftly addressed these concerns with the new announcement, demonstrating a commitment to customer satisfaction and community inclusivity.
This limited-time 40% discount not only serves as a goodwill gesture but also reinforces Starbucks Philippines’ dedication to fostering an inclusive and supportive environment for all patrons. The coffee brand’s responsiveness to customer feedback showcases its adaptability and commitment to maintaining a positive relationship with its diverse clientele. As Starbucks Philippines takes this step to rectify the situation, it sets a positive example for other businesses in understanding and addressing the unique needs of different customer segments.